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The objective of this research was to identify organizational strategies used by rural retailers to balance conflicting demands of social norms and business performance standards to achieve success.

In‐depth interviews with 12 community leaders and nine locally owned retailers in eight resilient rural communities in six different US states were conducted.

The data suggest that operational strategies of local retailers in rural communities follow internal and external scripts and specific scripts are associated with decoupling and/or recoupling strategies and business survival. Decoupling occurs with internal scripts relating to business strategy and external scripts relating to community involvement and customer value. Recoupling was evident with internal scripts related to business strategy, attitude toward future business growth and attitude toward planning and survival; it was also evident with external scripts relating to community change and the local economy.

Future research should include the development of an instrument to assess a larger sample of rural retailers to determine if the findings of this study are consistent with other retailers. This would lead to the need to develop education materials to help rural retailers improve their survival and continuance.

Rural retailers need to improve their survival and continuance by building reciprocal relationships with the community and consumers, and can do so by seeking training to improve these marketing strategies.

The current research uniquely examines rural retailer ability to balance conflicting norms of the social and task environments and the impact it has on retailer success.

The subject of leadership in Africa is an increasingly pertinent one that has been approached from various stand-points. Mainstream theoretical perspectives have shaped contemporary learning interventions on the continent, but are increasingly challenged by African renaissance views that critique this approach as a form of western ideological hegemony and an extension of the colonial project. However, alongside this debate, the issue of how to effectively address the issue of leadership “under-development” in African organisations remains salient. Moving beyond renaissance criticisms of western hegemonic thought formations, the purpose of this paper is to broaden the discourse by exploring several relevant options for a more pragmatic approach to leadership capacity building in contemporary African organisations.

This is a conceptual paper that takes a critical look at the existing debate on leadership development in Africa. In this, it examines two separate existing knowledge frameworks and considers the implications of each of these for praxis in context. The analysis presented here focuses on means of navigating between these thought formations in a much more circumspect and critical manner that leaders can learn from.

This paper highlights the important relationship between context, mainstream theory and indigenous knowledge. Its critical analyses suggest that engaging carefully with indigeneity in an experimental hybrid space may enable creative adaptation and appropriation through contextualisation, leading to more reflexive organisational practice. It subsequently proposes a conceptual model for constructive engagement with leadership development in practice.

The paper makes an important conceptual contribution to the debate by moving a step beyond the important theoretical criticisms and counter-criticisms that have so far shaped the discourse and more crucially, focusing on the salient practical question of “where we go from here” with respect to leadership capacity building in African organisations.

Soft skills which are a combination of personal qualities and interpersonal skills that help an employer perform their job are an increasingly important concern to businesses and academia, the purpose of this paper is to determine how students ranked the importance of soft skills and compare their rankings to retailing and tourism management faculty and businesses.

A cross-sectional survey of students, faculty and industry leaders was conducted using an existing survey instrument validated by Crawford et al. (2011). Faculty who were members of retailing and tourism management professional organizations were solicited to participate in the study. Retailing and tourism management students from the researchers’ university were sent a link to complete the survey. All participants were asked to rank the order of importance of the soft skills and their characteristics.

Variations in the importance of soft skills were reported between the three groups. Variations in the importance of the soft skills characteristics were also identified between the students, faculty, and industry leaders. While communication was identified as the most important soft skill by all three sample groups, experiences was the least important for students and leadership was the least important for faculty and industry leaders.

A limitation of the study was the variation in the sample sizes between the student, faculty, and industry sample. The strength of this study lies in the ability to provide evidence for the need to compare soft skills research results for retailing and tourism management students. Soft skills are found to be important to all three groups, but differences indicate faculty and industry need to work together to clarify exactly what soft skills students need to successfully compete for employment in the retailing and tourism management field.

As the work world continues to change, employers seek workers who have soft skills that support their knowledge base. While technical skills are a current part of educational curricula, soft skills need to be emphasized at the university level so that students gain expertise that prepare them to be successful in this changing workplace.

What would have been the hypothetical effect of monetary policy shocks had a country never joined the euro area, in cases where we know that the country in question actually did join the euro area? It is one thing to investigate the impact of joining a monetary union, but quite another to examine two things at once: joining the union and experiencing actual monetary policy shocks. The authors propose a methodology that combines synthetic control ideas with the impulse response functions to uncover dynamic response paths for treated and untreated units, controlling for common unobserved factors. Focusing on the largest euro area countries, Germany, France, and Italy, the authors find that an unexpected rise in interest rates depresses inflation and significantly appreciates exchange rate, whereas gross domestic product (GDP) fluctuations are less successfully controlled when a country belongs to the monetary union than would have been the case under the independent monetary policy. Importantly, Italy turns out to be the overall beneficiary, since all three channels – price, GDP, and exchange rate – deliver the desired results. The authors also find that stabilizing an economy within a union requires somewhat smaller policy changes than attempting to stabilize it individually, and therefore provides more policy space.

The purpose of this paper is to identify demographic variables affecting consumers' perception of fashion web site attributes.

Descriptive analysis, factor analysis, Cronbach's alpha, t‐test, analysis of variance (ANOVA), and Scheffe test for post hoc tests were used for data analysis. The online and offline survey conducted in 2004 resulted in a total of 1,026 usable responses.

The paper finds that there were significant differences in the consumers' demographic variables (gender, marital status, age, education, monthly income, and occupation) on their perception of fashion web site attributes (6C: commerce, customization, contents, community, connection, and communication).

The findings implied that the fashion e‐retailers should reformulate their current strategies by focusing on personalization to satisfy individual customer. However because the research was conducted in Korea, the findings may not be generalizable to other countries.

This research takes into consideration the opinion of both online and offline consumers. This study is in the forefront of examining e‐consumer behavior in the fashion industry.

The purpose of the paper is to examine the demographic make‐up of volunteers and their motives for participating in a professional tennis event.

This study uses a cross‐sectional descriptive study to investigate the primary motivation of volunteers from a US Open Series professional tennis event. A MANOVA was also conducted to compare the volunteer motivation factors (purposive, egoistic, leisure, material, external) by demographic factors (gender and age).

Volunteers' demographics closely resemble the tennis participation population and are similar to other tournament volunteers in the sport of golf. Volunteers were strongly motivated by material and purposive factors. Gender and age had no significant effect on the motivation to volunteer.

The sample being from a single event can limit the generalizations, but the work can serve as a framework for more extensive studies, including focusing on a women's event to examine the differences in motivation.

Implications of the results are provided in an effort to assist sport managers to design quality volunteer experiences that enhance the overall experience, supporting episodic volunteers' work ethic, and management of the event. There is clear evidence that volunteer satisfaction is higher when their motives are met. It is intended that this research will offer more support for event organizers based on the growing usage of volunteers and concerns in the sport industry.

This study is the only one that examines tennis volunteers in general as well as exploring the effect of the dependent variables of gender and age on motivation.

The Bangladeshi Migrants Pilot Study establishes the feasibility of applying the methods used in studying the informal support networks of older people in the majority population of Britain, specifically the Wenger support networks typology, to the elders of an immigrant group, and to elders who have remained in the region of origin. The sample consists of Bangladeshis aged 55+ in Tower Hamlets, London, United Kingdom (N=98), and Sylhet in Bangladesh (N=51) (see Table 1). The paper provides an ethnohistory of Bangladeshi immigration to the United Kingdom, a comparison of the support networks of Bangladeshis living in Sylhet and Tower Hamlets, and a comparison of support networks of Bangladeshis with rural and urban dwellers in the United Kingdom. The Practitioners Assessment of Network Typology (PANT) algorithm produces support network types in 99% of cases and demonstrates that the instrument is applicable in different cultures. Results show little difference between the support networks of Bangladeshis in Sylhet compared with London. There are significant differences between support networks of the Bangladeshi samples and the rural and urban United Kingdom samples.

Draws on previous research undertaken by the authors which examined the notion of graduate careers from the perspective of three stakeholders, namely students, higher education institutions and small businesses. Central to the research was the notion of transferable skills and qualities which provided a shared interest for all three stakeholders. Presents two models which suggest a role for HE in facilitating students’ career management. Provides some examples which illustrate how the models may be applied within HE institutions.

This final article in a series of three provides an interpretation of the research findings reported in the second article against the conceptual models described in the first. This provides support for the view that HEIs have a role in developing both “self‐awareness” and “opportunity awareness” within undergraduates to support their ability to demonstrate employability in a changing labour market. As part of this, a focus on providing opportunities to develop transferable skills through the curriculum of degree programmes is argued to be appropriate and some examples are given. Suggested actions for students and SMEs, as well as HEIs, are included to respond to the changing nature of graduate careers. Areas of further research are identified, and a conceptual model to inform such research is offered.